“ I believe in the unlimited potential of human ingenuity. I also know that it is both under-utilised, and that human behaviour can be the greatest obstacle to progress. I have two main principles – Honesty and Fun. By focusing on honesty, you build trust, secure loyalty, transparency and align expectations. By using fun as a principle the journey is enjoyable and wasteful frictions avoided. I have seen more businesses fail due to internal conflicts, greed or egos than funding or technical constraints. I strongly believe in financial prudence – always, regardless of how abundant access to capital is. Companies and investors often create a relationship of accepted dishonesty where the financial growth pressure does not match the need for trial and error of a gradual approach … these would only be words or wishful thinking if it would not tie in directly to my experience of successful projects. I have many sources of inspiration. On financial prudence John D. Rockefeller as a young man in the 1860’s returning investment funds to his backers down to the last penny …”, Warren Buffet’s, hands on, personal, persistent and long-term investment approach. Starbuck’s internal corporate culture of support and kindness, and my own experience of the people of Nova and working with Thor Bjorgolfsson a hugely successful investor globally. I have seen that great business is not built by luck, abundant access to capital or lack of competition, but persistence, people, attitudes, discipline by scarcity, and the courage to change … “.